Craig Semmelmeyer

Principal

Craig Semmelmeyer

Craig Semmelmeyer is Founder and Principal of Main Street Property Services, Inc. of Lafayette, California. Mr. Semmelmeyer acts as development partner and leasing agent on downtown properties and shopping centers throughout the San Francisco Bay Area. Property owners, developers, investors, and retailers alike seek his ability to provide retail solutions that respond to the marketplace and the needs of the communities they serve.

In addition to providing leasing strategies to property owners and developers, Mr. Semmelmeyer consults on the development and remerchandising of retail projects for institutional clients, developers, municipalities, and development partners. Some of the projects that Mr. Semmelmeyer has worked on include: Oakland City Center; The Marketplace at San Ramon; Ygnacio Plaza, Walnut Creek; Tassajara Crossing, Danville; Downtown Pleasant Hill; Lakeshore Plaza, San Francisco; Bel Aire Plaza, Napa; The Lafayette Mercantile; La Fiesta Square, Lafayette; Pacheco Plaza, Novato; Salvio Pacheco Square; and The Shops at Todos Santos Plaza in Downtown Concord.

Mr. Semmelmeyer’s contributions extend beyond the leasing of new and redeveloped projects and include the overall remerchandising and repositioning of projects throughout Northern California.

In his capacity as principal of Main Street Property Services, Mr. Semmelmeyer directs all company development efforts and is a partner in Main Street Pleasanton, LLC. This company successfully rebuilt and remerchandised two city blocks in Downtown Pleasanton. As a partner in the company, Mr. Semmelmeyer’s responsibilities included acquisition entitlement of new and redeveloped properties, coordination with architectural and construction contractors, merchandising, leasing, and property management.

Prior to founding Main Street Property Services in 1997, Mr. Semmelmeyer was a retail leasing specialist in the San Francisco headquarters of Terranomics Retail Services and TRI/McMasters & Westland Commercial Real Estate, Inc. in Walnut Creek. His ongoing commitment to the retail real estate industry is reflected in his role as speaker for various audiences. Mr. Semmelmeyer is an active member of the International Council of Shopping Centers (ICSC) and has also served as a member of the Northern California Program Committee for ICSC, which directs all programming efforts at the state level for the 40,000 member trade association. Mr. Semmelmeyer is a Licensed Real Estate Broker in the State of California.

Ryan Semmelmeyer

Leasing Coordinator

Ryan Semmelmeyer

Ryan Semmelmeyer is a Leasing Coordinator for Main Street Property Services, Inc. and is responsible for coordinating the retail outreach for Main Street Property Services, Inc.’s projects. Mr. Semmelmeyer works as part of the Leasing Team to develop and maintain relationships with local, regional, and national retailers and restaurants for Main Street Property Services’ projects throughout Northern California. He is responsible for proactively seeking out high-caliber, specialty retailers and restaurants and incorporating them into Main Street Property Services’ various projects.

Mr. Semmelmeyer’s primary goal is to establish the best possible merchandising mix ensuring each property is positioned to maximize the value of the assets. He is dedicated to recruiting quality retailers and employing an optimal tenant mix. Mr. Semmelmeyer’s retail expertise results in the successful leasing and transformation of Main Street Property Services’ projects into unique lifestyle villages and main streets that will maximize the client return on investment, while creating a profitable experience for the project’s specialty retailers and restaurants.

Mr. Semmelmeyer prides himself on the relationships with property owners and developers throughout the Bay Area, including JCM Partners, Avalon Bay Communities, The Andrews Family Trust, and Park Street Properties, LLC. Experience as a retail leasing agent has facilitated Mr. Semmelmeyer’s understanding of how to get a deal done. Mr. Semmelmeyer is accredited with bringing local, regional and national retailers to Main Street Property Service’s various projects such as Starbucks, Third Workplace, Bridges Salon, The Hop Grenade, Poke Koma, Parada, Naan N Curry, as well as other tenants.

Mr. Semmelmeyer attended California State University, Chico and studied Business Marketing. Mr. Semmelmeyer is a Licensed Real Estate Salesperson in the State of California and is an active member of the International Council of Shopping Centers (ICSC).

Victor Amporndanai

Victor Amporndanai is the Office Manager at Main Street Property Services, Inc. He is responsible for all operational, administrative and business plans for each of the Main Street team members. He has extensive experience managing different aspects of commercial real estate projects, specifically restaurants including Thai Fine Dining, American Breakfast and Vietnamese Casual Service. His industry knowledge is a key factor which enables him to manage the operational and support needs of the broker, agents, clients and staff optimally.

In addition to his role at Main Street Property Services, Mr. Amporndanai is also the Founder and Managing Partner of two restaurants in San Francisco; Mr. East Kitchen, and Tycoon Kitchen. Some of his most notable achievements include managing Hollywood Café from 2016-2018 and assisting with the acquisition of Velo Rouge Café.

Mr. Amporndanai’s previous experience includes assisting clients at Mason McDuffie with acquiring small businesses, restaurants and cafés in the competitive San Francisco market, so he is a natural in his consequential role in such a fast-paced commercial real estate office with numerous responsibilities.

After moving from San Francisco to the East Bay, Mr. Amporndanai was excited to discover Main Street Property Services, Inc. as a thriving, locally based company that would allow him to utilize his unique set of skills and commercial real estate experience in a challenging and rewarding environment.

Mr. Amporndanai received his California real estate license in 2013, at which time he also joined the California Association of Business Brokers. He earned a Bachelor of Arts Degree in Architecture from Chulalongkorn University in Thailand and architectural license in Bangkok in 2008. Mr. Amporndanai is an active member of the International Council of Shopping Centers.

Charon Semmelmeyer

Charon Semmelmeyer is the Accountant for Main Street Property Services, Inc. As the office manager she uses her keen organizational skills and personable demeanor to maintain the Human Resource files as well as conduct quintessential employee orientation and training.  Due to her exemplary ability to multi-task,

Mrs. Semmelmeyer provides reinforcement to all departments as needed. Mrs. Semmelmeyer is instrumental in the coordination and administration of corporate accounting for Main Street Property Services as well as Main Street Management Services, including payroll production.  She is also responsible for handling the accounts payable and accounts receivable for the corporate accounts.

Mrs. Semmelmeyer is highly skilled in Lease preparation and documentation and provides valuable assistance to the Property Management Department.  Mrs. Semmelmeyer oversees all compliance and maintenance of corporate, management, and tenant files.  She is the primary support to the principal of Main Street, and property administrator, and the leasing team.  In addition to her human resource duties, Mrs. Semmelmeyer oversees all office management and is responsible for completing business statements and corporate forms from the State of California.

Mrs. Semmelmeyer is proficient in working with Yardi, Excel, and Quickbooks.  She has been an essential employee at Main Street Property Services, Inc. since 1999.

Rita Liu

Graphic Design Coordinator

Rita Liu

Rita Liu is a Graphic Design Coordinator for Main Street Property Services, Inc. She oversees all visual communication including advertising, marketing, and promotional material. The design department also provides graphic design and advertising services to Main Street Property Services, Inc. clients.

In addition to Graphic Design projects, Ms. Liu is responsible for website development, shopping center signage, corporate and event photography, and developing strategic direct mail campaigns, designed to lead retailers and restauranteurs to Main Street Property Services, Inc.’s projects for expansion. She has developed unique logos and designed corporate identity packages for a diverse portfolio of clients.

Ms. Liu has planned and coordinated special events to promote Main Street Property Services projects, The Castro Valley Marketplace and The Alameda County Economic Development. She has also coordinated marketing campaigns for Assembly and Atlas in Oakland, The Vaudeville Theatre in Alameda, and The Castro Valley Marketplace in Castro Valley, earning the respect of her peers in the real estate industry for her creativity and execution. She’s developed the branding for Lab 200, the Lab 200 Collaboration space within the The Castro Valley Marketplace.

Ms. Liu is a critical part of the Main Street Property Services team, servicing clients such as Equity Residential, Carmel Partners, Wood Partners, LOWE Enterprises, La Jolla Management and The Related Companies.

Prior to joining Main Street Property Services, Inc., Rita earned a Bachelor of Arts degree at San Jose State University and focused her efforts on creating an impressive design portfolio. Her expertise in design programs makes her an integral member of the Main Street Property Services, Inc. team.

Pamela Yang

Pamela Yang is a Graphic Designer for Main Street Property Services, Inc. She designs and maintains the company websites, project brochures, corporate marketing material and technology systems. By implementing strategic web designs, Ms. Yang has a proven track record of creating a superior online presence, tailored to meet the specific needs of each client. She positions the Main Street Property Services, Inc. website ahead of the competition with the integration of a variety of remarkable website features.

As a Graphic Designer, Ms. Yang also designs and updates all company and project brochures, as well as supplemental marketing material. This includes elaborate site plans and project signs. She is responsible for maintaining the company’s technology systems in optimal conditions for increased productivity. Ms. Yang’s expertise is imperative to the transformative process of company projects going from concept to reality and supports Main Street Property Services. Inc.’s reputation for implementing creative and superior marketing plans.

Some of the most notable projects Ms. Yang has recently worked on include assisting the Main Street Property Services brokerage team with creating unique marketing materials and gifts for several different brokerage projects, including working with the Marketing Coordinator to put together a gift for Diablo Magazine to promote Lemon, which had recently opened their doors in Lafayette’s Park Plaza Shopping Center. Ms. Yang is also thrilled to be a part of the Castro Valley Marketplace project, which will be opening in the neighborhood she resides in and will bring much value to the community and surrounding areas. She has worked with several prominent real estate development companies including Equity Residential, The Related Companies, Wood Partners, LOWE and Carmel Partners.

 Ms. Yang’s extensive graphic design experience includes advanced use of Illustrator, InDesign, Photoshop as well as other Adobe Creative Suite programs. She has earned a Business Administration degree from Chabot College and is currently pursuing a degree in Graphic Design at Laney College.